The HLD 86”: A More Practical Take on Interactive Digital Signage

Most digital signage in retail today does its job reasonably well: it’s bright, it loops content, and sure, it takes up space. The problem most retailers and brands face these days is that customers have learned to tune it out. If you see the same thing over and over again, it starts to become white noise.

The Hololuminescent™Display (HLD) 86” was developed as a response to this new reality— not to replace existing signage, but to offer a different interaction model in situations where attention needs to make a difference.

Why Touch Matters More Than “Wow”

Large-format holographic visuals tend to stop people briefly. What determines whether they stay is whether there’s a clear next step.

With the HLD 86”, that next step is touch.

Instead of watching a loop, customers can now interact directly with what’s on screen: rotating a product, switching views, or moving through information at their own pace. There’s no learning curve, no instruction needed, and no dependence on staff to explain how it works.

That shift — from passive viewing to simple interaction — is often the difference between someone glancing and someone lingering.

How Retailers Are Using It

Common interaction patterns include:

• Inspecting products in 3D when physical samples aren’t practical
• Showing variations or internal details that are hard to display physically
• Letting customers move through a collection without kiosks or tablets
• Supporting sales conversations without pulling out a separate device

Because the holographic content is visible to people standing nearby, interaction tends to be shared rather than solitary. One person touches the screen; others can also watch, comment, and try interact with the content themselves.

Designed for Real Spaces, Not Just Demos

Retail environments are not controlled labs. Displays need to be reliable, legible from a distance, and able to run all day without supervision.

The HLD 86” is built with that in mind:

• Large 86” format for visibility in open floor plans
• Integrated touchscreen designed for frequent public use
• No headsets, trackers, or external controllers
• Fits into standard digital signage and AV setups (i.e. because it's 2" thin, it can also mount comfortably on walls unlike big boxy setups)

That makes it suitable for storefronts, pop-ups, trade shows, and experience centers — places where setup time and robustness matter more than novelty.

A Different Kind of Engagement

There’s no shortage of new display technologies claiming to “transform retail.” Most of them struggle because they ask too much of the customer.

The HLD 86” really doesn’t.

It relies on a simple idea: if something looks tangible, people will try to touch it. If touching it does something useful, they’ll keep going.

That’s not a reinvention of retail — just a more grounded way to use depth, scale, and interaction where they actually make sense.

Pre-Orders, Pricing & Early Access

Pre-orders for the 86" Hololuminescent Display are open.

Here’s how the program works:

• Reservation fee: $3,000
• Pre-order price (total): $15,000, remainder $12,000 due 30 days before shipment (list price $20,000)
• Early adopter bonus: A complimentary 16" HLD for content development and testing (ships in February)
• 86" HLD shipping window: Summer 2026, with a super limited first production run

A New Kind of Display for Real-World Spaces

Looking Glass is based in Brooklyn, NY and Hong Kong, and we’ve spent years building displays that bring 3D content into the real world — from collaborative 3D visualization to deeply magical public moments.

The 86" Hololuminescent Display is our answer to a simple question:

What if life-size holograms were as easy to deploy as a standard digital sign?

If you’re designing retail experiences, digital signage networks, museums, corporate lobbies, transport hubs, or theme park environments, we’d love to talk about how the 86" HLD can fit into your next wave of projects.

To learn more or reserve a unit: Reach out to our team at sales@lookingglassfactory.com or visit our site for details on demos, deployment options, and technical requirements.