Hello, world! My name is Arturo J. Real and I’m the Community Manager here at Looking Glass Factory.
July is upon us! Time really does fly when you’re having fun. With the month now coming to a close, we wanted to share a few of the many events our team took part in this month — it’s quite a list.
Holograms on the Internet
We kicked off the top of the month by bringing holograms to the internet by way of the Looking Glass Blocks prototype: a holographic embed that the folks at The Verge are calling the GIFs 3D successor.
(Here’s a hologram by Ellie MacQueen, one of the artists in the Looking Glass community. Try moving the hologram from side to side using your thumb or cursor. If you have a Looking Glass display connected, clicking through to the hologram's page, it will open in your Looking Glass!)
Imagine you could share everything you made in 3D, in actual 3D.
Using the Blocks prototype, anyone can render and upload their content as a hologram once and in just a few seconds, share it billions of times with a single link. Whether you use Blender, Unity, or Unreal in your workflow you can now export to a format that is viewable anywhere on the internet — just like on this browser.
Our creators are already making cool stuff in 3D. We’re just making it easier for people to see it in 3D. Create. Share. Get your holograms out there.
You can learn more and sign up for early access to the Blocks prototype here.
After a three year hiatus, we were happy to be back in person at the annual Augmented World Expo (AWE) alongside many friends and partners.
This year, the event coincided with the public announcement for Holograms On the Internet and exhibitors and visitors at AWE 2022 had the opportunity to experience the Blocks prototype for the first time on the web, our displays, and in VR.
Looking Glass 65”
Less than a week after we announced that we were bringing holograms to the internet, we announced BIG F*CK!N’ HOLOGRAMS with the Looking Glass 65”, a 65-inch addition to our current lineup of 8”, 16”, and 32” light field displays — and yes, TechCrunch did call it the world’s largest holographic display.
Don’t believe us? Shawn won’t shut up about it.
Tribeca Film Festival
You thought this was it, didn’t you? Guess again.
A week later, our friends at Springbok Entertainment debuted their documentary, Zanzibar: Trouble in Paradise at Tribeca Film Festival’s Tribeca Immersive. Zanzibar: Trouble in Paradise was the first holographic film and documentary to ever showcase at Tribeca, and its exhibition was the first public reveal of the Looking Glass 65”.
"Hey McFly, you bojo! Those boards don't work on water!"
They do work on holographic displays and embeds, though.
Last week, the team of AR engineers at Jadu AR celebrated the auction of their Rocket Man hoverboard in partnership with Elton John and the Elton John AIDS Foundation.
The event featured 12 of Jadu’s own Looking Glass Portraits with holograms by Ruben Fro and a Looking Glass 65” with an interactive experience featuring the Rocket Man hoverboard built by Looking Glass’s Visualization Wizard, Oliver Garcia-Borg.
Below is a video of the interactive hoverboard experience, moments before the hoverboard was purchased at the benefit auction by The Sandbox!
Last but certainly not least, a small (but mighty) team from Looking Glass crossed the Atlantic Ocean and participated in a series of events hosted by Group Black at Cannes Lion: The International Festival of Creativity. Cannes Lions is an iconic meeting of some of the world’s leading thinkers in a world of creatives, marketing, branding, and advertising.
Central to these experiences was a holographic photo booth — powered by love and Looking Glass’s light field display technology. The events were intimate (what happens in Cannes, stays in Cannes), but what we can share is that almost everyone who dared to live in the future walked away with a holographic portrait just like this one:
You’ve made it this far, thank you!
We’re excited about what the future holds and wanted to take a moment to soak up the present and reminisce about the past month.
Make sure to follow along on Twitter, LinkedIn, Facebook and Instagram if you want to stay updated on where we’re at and what we’re doing — we are very social creatures.
Sign up for early access to the Blocks prototype to share your own holograms on the internet here.
Sign up for BIG F*CK!N’ HOLOGRAMS here.