The Looking Glass 8K Immerses Audiences at CES and NRF 2020

The Looking Glass 8K Immerses Audiences at CES and NRF 2020

Back in 2019 we told the world that something big was coming.

Though it was great to see so much excitement following the announcement, it's been even better taking the Looking Glass 8K on the road to show people that the world's largest holographic display is here and ready for business. But don't just take our word for it, TechCrunch's Brian Heater said it best:

“I don’t want to be the ‘you gotta see it in person’ guy, but, well, you gotta see it in person.”

Brian Heater, Hardware Editor, TechCrunch

“It’s the truly futuristic, deeply immersive display we’ve always dreamed of.” -Jake Lodwick, Vimeo co-founder

We hit the ground running this year with deployments at two incredibly large events–CES in Las Vegas and NRF in New York City. Both shows are attended by thousands of people looking for a glimpse of future technology and products. We built several holographic experiences for attendees at both shows, each highlighting a different view of the future we're working towards, as well as the possibilities that exist today.

CES 2020

Fresh off of an announcement of two new software tools that enable the capture and display of real people in the Looking Glass, we wanted to showcase this new technology in an engaging and memorable way. Our team set up a light field capture rig that turned attendees into holograms in a matter of seconds. Verizon Techxpert Brandon Moore stopped by for a chat about the 8K. See his classically cool holographic selfie in his recap video.

We've experimented with getting captures of real people into Looking Glass Development Kits before, however inside of the Looking Glass 8K, captures of people are shown in such incredibly high fidelity that observers compared the experience to looking into a 3D mirror.

In addition to light field portraits, we wanted to redefine immersion with something completely new. We've covered experiments that explore how lighting from the real world can affect holograms in the Looking Glass, and built a similar experience leveraging a few HTC VIVE trackers, a flashlight, and a colossal 8K holographic display.

Source: TechCrunch

We gave several outlets an up close and personal look at these new demos. See what TechCrunch had to say here, and view BBC's reaction below.

In addition to the sheer "wow" factor of simulated light that appears and acts like the real thing, the extra light adds more depth to a scene inside of the Looking Glass 8K, creating a realistic and immersive experience that can be used for all kinds of applications.

NRF 2020

The National Retail Federation's Big Show in New York is the destination for businesses to present their vision of the coming future of retail. Intel's space at NRF showcased several different kinds of technology that push the boundaries of what immersive and engaging experiences look like in a retail setting. We were happy to partner with them and give attendees a never-before-seen holographic experience.

We built a demo that expanded on the several cases we've seen in wherein the Looking Glass was deployed as a tool for advertising. In the Immersive Edge section of the Intel booth, folks witnessed a future wherein personalizations of custom of products can be visualized live in high-fidelity 3D. With the help of Ultraleap hand tracking, attendees were able to customize the car of their dreams using gesture controls.

This made for a futuristic yet intuitive user experience, and because folks were able to gather around the Looking Glass 8K by the dozens, it took very little time explaining the demo to new users because they could watch and learn from each other. This kind of in-person collaborative viewing is at the heart of why we do what we do.

Dozens of people gathered around the Looking Glass 8K Immersive Display

If you're wondering how the Looking Glass 8K can work for you, send us a message at You can learn more about this new system and request a quote for your business on our website at

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