74: Immersive Experiences in the Looking Glass

As you may have heard, we have entered the Age of the Hologram, and with it, the Age of the Immersive display. This means that as time goes on we'll see an increasing amount of installations, experiences, and presentations wherein the Looking Glass is deployed to create a visceral sense of captivation that will fundamentally change how we exchange & interact with media.

Simply put, Immersive Displays are about to change the game like nobody's business.

We've already seen instances of the Looking Glass being used as an Immersive Display. At the North American International Auto Show, attendees were met with a series of four different holographic experiences. One of these gave folks the ability to see themselves as a hologram driving an INFINITI Legacy vehicle.

Immersive Displays have the power to foster more intimate marketing experiences that trigger our child-like imaginations. In this way consumers can do more than see products before buying, they can feel and experience them.

In the world of art, team at SPACEFILLER used the Looking Glass to cart visitors at Glass Box Gallery away to a sea of slime mold that forms and reforms based on user commands.

At Looking Glass Factory we're redefining the word "immersion" to mean a window into another world. We're all familiar with the transporting enthrallment of a compelling film or a classic book, and we believe that you can achieve that same feeling with 3D content without having to put on a vision-blocking headset.

**this is part of our “100 Days of Holograms” series, where a few of us in the team at Looking Glass Factory post one new wonderful or weird (or both!) use for the Looking Glass holographic display being conjured around the world each day.