#71: Advertising in the Age of the Hologram

#71: Advertising in the Age of the Hologram

In films like Blade Runner 2049 we see cities littered with holographic advertisements. But what if I told you we don't have to wait another 30 years for that vision to be real?

The Looking Glass allowed us to display interactive and immersive visualizations of INFINITI cars and branding identity. Due to its holographic effect, it was very eye-catching but, more importantly increased the immersion and allowed the user to almost feel the car. With [Ultraleap hand tracking], users could interact without the need for controllers, making interactions seamless and natural.
-Frantz Lasorne Visionaries 777 Co-Founder  - INFINITI Hologram Experiences at NAIAS 2019

Most people arrive the same essential yet under-appreciated truth after seeing holograms in the Looking Glass for the time. There's simply nothing that compares to experiencing 3D content free of headgear or equipment.

The Looking Glass is the perfect device to show volumetric content: as you don't need to wear a headset or download an app to visualize the content, it is a lot simpler to engage with your audience. If we didn't have the Looking Glass, we would have had to show our volograms either using a VR or AR headset, which slows down the number of demos we can do and, therefore, the potential leads.
Rafael Pagés, Volograms Co-Founder & CEO - Volograms & The Looking Glass at SIGGRAPH 2019
Volumetric capture by Volograms.

The best thing about holograms is that they are self-evident pieces of content that are compelling from from the first glance. Most people who see get so curious about the Looking Glass that they can't help but come up ask about it.

"Lots of people came up to our booth just to ask about the Looking Glass. Once we had them there, we were able to speak to them about our mission, but the Looking Glass drew them in."
Matt Parker, OpenAir Collective Volunteer - The OpenAir Collective & The Looking Glass at Marketplace of the Future

Outside of the sheer "wow" factor you get from seeing a hologram, as human beings we've also been built to experience content in 3D, because we are 3D.  

“The Looking Glass appeal was across all ages and demographics - people just loved it! It was an easy way to bring the visitors in to immediately experience art through technology without having to put on a headset.”
- Lisa Kolb, Sausalito Art Festival Art Tech Director/Curator - The Looking Glass at Sausalito Arts Festival 2019

As you read this, thousands of people around the world are currently using the Looking Glass to showcase holographic creations, including marketable products. Welcome to the new age of advertising, friends.

If you want to learn more about how the Looking Glass can aid in advertising, or you want to stop by the Greenpoint BK, the Home of the Hologram to see one in person for yourself, send us a message at future@lookingglassfactory.com.

**this is part of our “100 Days of Holograms” series, where a few of us in the team at Looking Glass Factory post one new wonderful or weird (or both!) use for the Looking Glass holographic display being conjured around the world each day.

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