#47: Designing a Car with Holograms

By Stephen Holts — September 19th, 2019

What says "future" better than holograms designing cars?

One of the great things about holograms is that because they're 3D like us, they feel more real than a 2D drawing. This means that we can spend less time conceptualizing the thing that we're designing, and more time making it happen IRL.

It's much easier to make the real thing when you're already looking at it.

Recently at the North American International Auto Show, Looking Glasses were used to create a series of immersive experiences centered around an incredibly futuristic concept car designed by INFINITI.

INFINITI Hologram Experiences, an exhibit made possible by Visionaries 777 gave attendees the opportunity to view the car from the inside out, and even to see themselves as holograms driving the car inside a Looking Glass.

NAIAS attendees were able to dive under the hood and view the world’s first VC-Turbo (Variable Compression Turbo) engine just by lifting a finger.

Where a blueprints are static, holograms are dynamic. Multiple viewers can explore holographic designs in 3D, and because they feel more real to us than flat drawings, viewers are able to provide more relevant feedback, reducing the amount of times designers have to go back to the drawing board.

The Looking Glass is more than a revolution in visual presentation. It provides us with an avenue to experience the digital world in a way that feels natural to humans who live every day of their lives in 3D.

Buckle your seat-belts everyone, because the holographic show is on the road, and we're leaving all things 2D in the rear-view mirror.

**this is part of our “100 Days of Holograms” series, where a few of us in the team at Looking Glass Factory post one new wonderful or weird (or both!) use for the Looking Glass holographic display being conjured around the world each day.

Stay updated with Looking Glass Factory by way of newsletter.