It's no secret that New Yorkers walk everywhere, so it's only natural that we focus on our footwear. With bespoke eCommerce experiences like NIKEiD, YourReebok and MYSWEAR reshaping how we think about shopping for shoes, it's becoming increasingly common for consumers to try their hand at designing their own tennis shoes themselves.
In the midst of these larger brands building spaces for customization on their sites, there are many smaller shops that feature a more personal touch. Still, it can be a challenge to communicate to consumers the many factors that are subject to change when building the perfect pair of penny loafers.
That is, unless you've got a Looking Glass working in your shop. The Looking Glass was made for communicating visual data to groups of people, and this is especially relevant to retailers looking for a cutting edge way to display their products. If a customer wanted to change the material of their shoe from leather to suede, you could easily show them exactly what that would look like without having to run back to your stockroom for another pair of shoes.
It goes deeper than pure fashion. Many individuals need customization for non-superficial reasons, such as medical necessity. Being able to visualize and understand customization is important, as the final product will affect their comfort in every step, day to day.
The Looking Glass makes the custom retail experience more memorable and comprehensive.
**this is part of our “100 Days of Holograms” series, where a few of us in the team at Looking Glass Factory post one new wonderful or weird (or both!) use for the Looking Glass holographic display being conjured around the world each day.