#13: Holographic Music Videos

#13: Holographic Music Videos

There will be holographic music videos playing in millions of Looking Glasses in living rooms around the world in the next few years. Artists will be right there with you holographically, recorded and occasionally live, and that will be totally normal.

The first of these holographic music videos and musicals are being produced right now.

Earlier this year, Randal Kleiser, director of the iconic 1978 Grease movie and Diego Prilusky, Intel Studios’ GM, filmed a group of 20 dancers recreating one of Grease’s most memorable musical numbers, “You’re the One That I Want,” at Intel Studios in LA. Captured by the studio’s 96 high-definition 5K cameras and reproduced holographically in the Looking Glass, the dancers come alive in an interactive experience that lets viewers get closer to each dancer performing than they ever could before.

The studio at Intel used to capture the volumetric musical number. Credit: Intel

This was followed just weeks later by Runnin’. An Intel Studio Production generated by Reggie Watts and written and directed by Kiira Benzing, it’s hard to classify exactly what it is — some folks have described it as an “MC Escher dance party, a teleportational dance floor of the future”, but I think many folks will look back and see it as the world’s first holographic music video. Runnin’ is developed using Intel Studio’s Point Cloud data and is designed to run cross platform, in both headsets, on 2D screens, and in Looking Glass holographic displays.

You can play Runnin’ in your Looking Glass through the Vimeo holographic video app.

p.s. if you’re seeing this on its publication date of August 1, 2019 and you happen to be in LA, you still have time to see these amazing volumetric videos in a Looking Glass at Siggraph! Some friends at the Intel booth #1217 have a couple Looking Glass Pros running, well, Runnin’ and Summer Lovin’ with Grease 360!

Me and IRL Reggie Watts at Siggraph 2019 next to a holographic Reggie Watts in Runnin’, playing in a Looking Glass Pro at the Intel booth. Unknown if the guy in the background is blown away or lost.

Next up, #14: Holographic Pixar

*this is part of our “100 Days of Holograms” series, where Missy Senteio and Shawn Frayne of Looking Glass Factory post one new wonderful or weird (or both!) use for the Looking Glass holographic display each day.

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